Burger King and its franchisees operate more than 11,400 restaurants in all 50 states and 57 countries and territories around the world.
Date Submitted: 09/10/2006 00:00:43
Category: / Business & Economy / Marketing and Advertising
Length: 3 pages (694 words)
Category: / Business & Economy / Marketing and Advertising
Length: 3 pages (694 words)
Burger King started with one restaurant in Miami in 1954 and now the corporation and its franchisees operate more than 11,400 restaurants in all 50 states and 57 countries and territories around the world, with 91% of BURGER KING(R) restaurants owned and operated by independent franchisees. Since the company's founding in Miami in 1954, the Burger King brand has become recognized for the great taste of FLAME-BROILING, HAVE IT YOUR WAY(R) and the WHOPPER(R). In fiscal year 2002, ending …
Is this Essay helpful? Join now to read this particular paper
and access over 480,000 just like this GET BETTER GRADES
and access over 480,000 just like this GET BETTER GRADES
…restaurants.
Are Burger King's Plans realistic based on the plans described in the case?
With the idea of launching new products, Burger King's plans are realistic because they have strong ties with their marketing partners. By using this source, they can be a dynamic force in promoting their products. By partnering with two of the worlds big marketing Giants; ebay and AOL Time, Burger King's plans to relaunch their brand could be a successful project.
Need a custom written paper? Let our professional writers save your time.