Burger King and advertising
Date Submitted: 09/22/2002 19:46:41
Category: / Business & Economy / Marketing and Advertising
Length: 6 pages (1623 words)
Category: / Business & Economy / Marketing and Advertising
Length: 6 pages (1623 words)
good for marketing class -
Burger King is a reliable burger company which has had its ups and downs. In 1974, it came out with a slogan of 'Have it your way' and at this time it also had a 4 % market share. Burger King's idea was to have the customer have their burger done their way rather than a standard burger. In the early 80's Burger King was trying to keep sales growing so they had …
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…You also see people having a good time and eating a whopper. I feel Burger King is a company with many obstacles but it is also a company that if is stuck to its basic game plan, it could regain a great deal of the market share. If I was to give a recommendation it would probably be for BK to stay been loyal to your customers and to try to keep the market share.
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