Bulgarian furniture in Belgium
Date Submitted: 12/15/2004 05:38:48
Category: / Business & Economy / Marketing and Advertising
Length: 9 pages (2477 words)
Category: / Business & Economy / Marketing and Advertising
Length: 9 pages (2477 words)
There are not so many Bulgarian products that might easily penetrate the EU Market even with a good marketing strategy. One of those, which I think might be successful is the Bulgarian furniture, as Bulgaria has traditions in this branch of the industry, and there are at least 10 factories which have been privatized and are already exporting their production to overseas markets like USA, Canada and the Middle East. On the other hand, because of …
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…offer the most promising growth potential, Bulgarian manufacturers should seek to concentrate on those specific markets. They should keep in mind that the services associated with these markets are of prime importance and that a local presence is crucial. Bulgarian manufacturers wishing to penetrate the Belgian office furniture market should focus on the private sector and consider the linguistic and political factors in Belgium in order to determine where and how to enter the market.
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