Branding and eCommerce
Date Submitted: 10/22/2003 15:44:50
Category: / Business & Economy / Marketing and Advertising
Length: 7 pages (1859 words)
Category: / Business & Economy / Marketing and Advertising
Length: 7 pages (1859 words)
Table of Contents
Table of Contents<Tab/>2
Introduction<Tab/>3
Marketing Strategies<Tab/>3
Retaining Customers and Building Brand Loyalty<Tab/>4
Strategic Alliances<Tab/>7
Opportunities and Threats<Tab/>7
Conclusion<Tab/>9
Bibliography<Tab/>9
Introduction
In the few years that internet shopping has been around in Australia …
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…have kept innovating, not just with the functionality provided on their website but also by evolving their business model to keep up with the changing markets.
Bibliography
http://www.fastlook.com.au/ibs/Marketing/wishlist.htm, Visited 11/04/2003
http://www.abs.gov.au/ausstats/abscensus2.nsf/0/2D803766A4B77E8FCA256CB70002F930?Open&Highlight=0,ecommerce, Visited 11/02/2004
Kotler, P., Brown, L., Adam, S. & Armstrong, G. 2004, Marketing: Edition 6, Pearson Education Australia, Frenchs Forest.
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