Boeing's Product Development Stumble
Date Submitted: 09/09/2006 22:56:11
Category: / Business & Economy / Marketing and Advertising
Length: 5 pages (1366 words)
Category: / Business & Economy / Marketing and Advertising
Length: 5 pages (1366 words)
Introduction
The Boeing Company is the world's largest aerospace company. It is neck-and-neck with Airbus as the #1 maker of large commercial jets, and is the #3 defense contractor behind Lockheed Martin and Northrop Grumman. Boeing's commercial aircraft include the 7E7 Dreamliner, 767, 747, and the 737; military aircraft include the F/A-18 Hornet, the F-15 Eagle, the C-17 Globemaster III transport, and the AH-64D Apache helicopter. Boeing's space operations include communications satellites, Delta rockets, missiles, the International Space …
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…reestablish it position.
Success can also be shown through the fact that nearly 75% of the world uses Boeing built airliners. The loyalty and brand recognition of Boeing is a large part of their success. Do airlines want to pay for super-jumbo plane that can fit 555 people or a more efficient plane that is 20% more fuel-efficient than older models? In the end, it is really up to the market to determine which airplane is the winner.
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