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In recent years black woman have made big strides in the area of advertising, but regardless of these efforts black woman all still shown as submissive or being dominated. Few women are shown as strong or self-sufficient. I believe a lot of black woman are made to deal with racism and the fact they don't look like a white woman on their job. I will try to show that although things may look like it …

…were less fortunate (Russell, Wilson, & Hall. 1992:83). I believe these ads are responsible for such products as Dark & Lovely. I can relate to you many more cases were black women, who in some way resemble a white women are used in advertising to get other black women to buy a certain product. I can do this but all you have to do is look all around you there are ads all over the place.