Benefits and Challenges of Targeted Marketing
Date Submitted: 09/09/2006 23:36:49
Category: / Business & Economy / Marketing and Advertising
Length: 2 pages (446 words)
Category: / Business & Economy / Marketing and Advertising
Length: 2 pages (446 words)
This case discussed how Cypress Semiconductor Corp. and Fleet Financial Corp. created a customer satisfaction questionnaire which was web-based and how successful it was for there company. The online questionnaire once filled out by a customer is sent immediately to the company where they can review it and action it immediately. It was able to show the company what they needed to target to ensure that there customer satisfaction was at its best. With data …
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…be avoided? Some of the best companies are bothered constantly with phone calls from telemarketers, new offers and cross sales made sometimes by several different people in the company and several surveys. This can be a negative business results due to the possibility of the loss of customers. The way to avoid this would be to always thinking ahead and faster then the database to ensure these problems don't happen or happen with less impact.
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