Ben & Jerry's Homemade Ice Cream, Inc.: Keeping the Mission Alive
Date Submitted: 09/09/2006 22:30:03
Category: / Society & Culture / Education
Length: 13 pages (3524 words)
Category: / Society & Culture / Education
Length: 13 pages (3524 words)
Ben & Jerry's Case Analysis
Give the history of the company in the case. In this history you should discuss how the company came into the situation presented in the case.
In 1977, two friends, Ben Cohen and Jerry Greenfield, decided they were tired of working for someone else and wanted to start their own business. They took a five dollar correspondence course on ice-cream making, rented an abandoned gas in Burlington, Vermont, and started …
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"Ben and Jerry's Homemade Ice Cream: Keeping the Mission Alive," Harvard Business School Case 392-025
"Core Competence of the Corporation". by C.K. Prahalad and Gary Hamel. The Harvard Business Review May-June 1990. (Available as a Reprint.)
McKell, Lynn. Ed. "Ben & Jerry's Homemade, Inc." December 3, 2002. Retrieved on November 4, 2004 from http://marriottschool.byu.edu/teacher/ISYS201/Packet/ben&jerrys.doc.
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