"Bavarian Motor Works" Case Analysis
Date Submitted: 11/27/2004 14:28:27
Category: / Business & Economy / Marketing and Advertising
Length: 15 pages (4019 words)
Category: / Business & Economy / Marketing and Advertising
Length: 15 pages (4019 words)
Problem Statement:
<Tab/>BMW is the upper class car manufacture in the world. It has its best branding strategy and technology. However, due to the entrance of Japanese car manufactures in U.S. auto market, there are basically two problems that BMW needs to fact in order to stand its position and status in U.S. auto market. First of all, Japanese auto companies create high-performance cars to wrestle the luxury …
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…Week. June 09/2003 Issue 3836, p 57.
Greenberg, Karl. "BMW's Mini Driven to Generate Maximum Impact For Sub-Compact". Brandweek. April 15/2002, Vol. 43 Issue 15, p9.
"History of BMW". http://www.usedcarmart.co.uk/bmw.php.
"MINI Cooper Ranked Most Appealing". http://www.roadfly.org/bmw/news/article.php?article_id=94. Oct. 10/2002.
Pank, Helmut. "BMW's Shifting Strategy". Business Week Online. June 09/2003.
"Where e-business is driving the auto industry". CNET News.com. http://news.com.com/2100-1017-241825.html?legacy=cnet. June 14/2000.
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