Barnes & Noble vs. Amazon.com
Date Submitted: 12/12/2000 16:18:52
Category: / Business & Economy / Marketing and Advertising
Length: 6 pages (1621 words)
Category: / Business & Economy / Marketing and Advertising
Length: 6 pages (1621 words)
Executive Summary
Book retailing industry has very thin profit margin and is very competitive. Amazon.com (Amazon hereafter) and Barnes & Noble (BN hereafter) represented two distinctive business strategic models. After careful examination of IT's function in each model, we conclude that in the long run BN will dominate this industry, as BN gradually incorporates Amazon's Internet-based commerce into its traditional brick-and-mortar retail.
1-1. Competitive Environment
<Amazon>
Amazon's main threat …
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…amp;gt;The new barnesandnoble.com website can generate revenue and expand internationally·<Tab/>Merge big book suppliers with its own sound financial foundation to influence the value chain of competitors<Tab/>·<Tab/>The E-Commerce consumer behavior might change the environment of book retailer industry·<Tab/>Other book store's alliance
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