Avce business swot/pest analysis. E/C criterea. Fuse bar + smart marketing objectives
Date Submitted: 09/24/2002 04:23:21
Category: / Business & Economy / Marketing and Advertising
Length: 10 pages (2723 words)
Category: / Business & Economy / Marketing and Advertising
Length: 10 pages (2723 words)
PEST analysis
I shall now carry out a PEST analysis for my product (Fuse bar). I will look at the political, economical, social and technological factors regarding my product.
Political
Advertising restrictions
There are advertising restrictions which will prevent Cadbury from doing certain things. Cadbury will not be allowed to swear, nor will they be allowed to say anything that is offensive to any one.
The competition act (1998)
This allows the competition commission to investigate …
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…before the 25th of February, 2005
2.<Tab/>Increase profits for the Fuse bar by 30% by the 1st of September, 2005
3.<Tab/>Increase market share for the Fuse bar by 2% by the 1st of September, 2005
4.<Tab/>Launch the Fuse bar in America, France and Germany by the 5th of February, 2006
5.<Tab/>Launch an extra Fuse bar flavour by the 3rd of February 2006.
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