Australian Casino Industry and Competitive Analysis
Date Submitted: 09/21/2003 15:45:35
Category: / Business & Economy / Marketing and Advertising
Length: 14 pages (3817 words)
Category: / Business & Economy / Marketing and Advertising
Length: 14 pages (3817 words)
Executive Summary The purpose of this report was to gain a better understanding of the Casino Industry. It identifies the many contextual and diverse factors that influence this particular part of the gambling industry in terms of the type of customers they attract, how it is shaped by government policies, the impact of suppliers and buyers of the market, competitive rivalry, and organisational generic strategies.
The Five Forces model revealed a highly dominated industry by …
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…- Casinos in Australia.
Power, B., (2003) " Jupiters Puts $150m Price on Centrebet", Australian Financial Review, 12th May, pg.12 Sybase Inc.
(http://www.sybase.com/content/1011906/iq_ap_l01665-v2.pdf, 200), (Accessed 3/4/2004) Tabcorps Holdings, http://www.tabcorp.com.au/home/home.asp, Accessed 6/4/2004) Victorian Casino and Gaming Authority (http://www.gambling.vcga.vic.gov.au/, Accessed 3/4/2004) Wright, L., (2003), "Bans, limits on jackpots and losses; National gambling plan to help pokie addicts", Sunday Herald Sun, 2 November, Pg. 2
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