Australian Car Manufacturing Industry
Date Submitted: 09/10/2006 00:17:57
Category: / Business & Economy / Marketing and Advertising
Length: 15 pages (4127 words)
Category: / Business & Economy / Marketing and Advertising
Length: 15 pages (4127 words)
1. Introduction
1.1 Purpose
The purpose of this report is to analyze the car manufacturing industry in Australia and discuss the competitors using Porter's and Kotler's theories. Particularly, this report will discuss Ford Australia, and evaluate its strategy and discuss issues that Ford has already had and Ford could use to gain a competitive advantage in the future which will be related to Kanter's "New Wisdom" and Day and Wensley Framework.
1.2 Background
The car manufacturing industry in …
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…supplier power (for example, suppliers will prefer a company who can build relationship well with its dealers and customers), the buyer bargaining power (good relationships with customers may increase customer loyalty), threat of substitutes (customers have trusted the company's products and will not change to other company's products easily), and intensity of rivalry (good customer relationships may increase company's profit which will lead to more market share, hence it will reduce the intensity of rivalry).
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