Aspects of emotion and memory relationship targeted to experience design
Date Submitted: 10/09/2004 22:39:20
Category: / Social Sciences / Psychology
Length: 12 pages (3196 words)
Category: / Social Sciences / Psychology
Length: 12 pages (3196 words)
Ricardo A. Martins, André L. Battaiola
Aspects of emotion and memory relationship targeted to experience design
Emotion, cognition, human senses, memory, experiences, marketing, advertising, promotion, interactive presentations, learning environments, branding.
The emotional component of the brain plays a very important role in cognitive and decision processes related to information that arrives at our external senses as vision, hearing, sense of smell, taste, touch (pain, pressure, temperature) and by internal ones, as hunger, …
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…amp;amp; Techniques. Game Developer, October. USA: CMP Group.
Mousavi, S.; Low, R.; Sweller, J. (1995). Reducing cognitive load by mixing auditory and visual presentation modes. Journal of Educational Psychology, 87(2). USA: American Psychological Association.
Tindall-Ford, S.; Chandler, P. & Sweller, J. (1997). When two sensory modes are better than one. Journal of experimental psychology: Applied, 3(4). USA: American Psychological Association.
Waggoner, B.; York, H. (1999). Video in Games: The State of Industry. Game Developer, March. USA: CMP Group.
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