Application of Involvement Theory in Health Seeking
Date Submitted: 12/14/2002 05:36:20
Category: / Business & Economy / Marketing and Advertising
Length: 3 pages (700 words)
Category: / Business & Economy / Marketing and Advertising
Length: 3 pages (700 words)
The concept of consumer involvement during the last decade has received intensive and growing attention in consumer behavior research. There have been many definitions and conceptualizations of consumer involvement, but one of the most popular definitions was by Rothschild (1984): "involvement is a state of motivation, arousal or interest. This state exists in a process. It is driven by current external variables (situation, product and communication) and past internal variables (enduring, ego and central values). Central …
Is this Essay helpful? Join now to read this particular paper
and access over 480,000 just like this GET BETTER GRADES
and access over 480,000 just like this GET BETTER GRADES
…tend to offer lower price and deals like "buy one and get one free", or coupons.
References Claeys, C., & Abeele, P.V. (2001), Means-End Chain Theory and Involvement: Potential Research Directions. In T. J. Reynolds & J. C. Olson (eds.), Understanding Consumer Decision Making (pp.359-387). Mahwah, NJ: Lawrence Erlbaurn Associates.
Rothschild, M.L. (1984), Perspectives on Involvement: Current Problems and Future Directions. Advances in Consumer Research. Valdosta, GA: Association of consumer research, p.216.
Need a custom written paper? Let our professional writers save your time.