Apple strategic analysis. This paper includes SWOT/TOWS analysis, PEST analysis, and strategic environmental scan.
Date Submitted: 09/10/2006 00:35:21
Category: / Business & Economy / Companies
Length: 24 pages (6529 words)
Category: / Business & Economy / Companies
Length: 24 pages (6529 words)
APPLE COMPUTER
CASE ISSUES
Core Competency (CI#1) : Apple design, develop and market numerous product and service lines. They sell their products to education, consumer creative professional, business and government customers. While apple seems to display numerous products and conduct business on different segments, it is legitimate to wonder what the company is really good at? Too much diversity is exactly what crushed Apple during the John Scully days.
Cannibalization (CI#2): Through January 2005, Apple has opened 102 …
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…gt;Top management should evaluate on a weekly basis overall performance. (Revenue, Profit, ROI)
Ø<Tab/>Feedback forms should also be given to customers to maintain good relations and to spot market trends early.
Works Cited
10-Q for Quarterly Period Ended December 25, 2004
http://www.apple.com/investor/
Apple Governance
http://www.apple.com/investor/
Apple Financial Analysis
http://www.hoovers.com/
Diverse Articles on Apple
http://www.businessweek.com
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