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Advertising is a form of mass selling employed when the use of direct person to person selling is ineffective (History of Advertisement). There are many ways the media use to sell their products. Different companies' uses different method, but they are all aiming at a certain group of people. My advertisement was found in the September edition of Lucky. Lucky is the shopping magazine of a normal teenager. This is the magazine that they go …

…audience is more outgoing and younger because of the brightly colors. The color of the Nicole advertisement tells that the audience is more of the conservative type. In general, advertisement has made our industry what it is today, but it had made us too materialistic by persuading us that we can achieve desirable goals in life through possessing things in a cycle of continuous consumption (Meaning and Use of Advertising). <Tab/>