Analysis on the Cellular phone industry -- Nokia
Nokia - Cellular industry
Nokia is in the cellular category in which it provides the consumers with reliable and fashionable cellular phones. The cellular phone industry right now is facing fierce competition, both nationally and internationally. Newly designed cellular phones with new features and technology are being offered almost monthly. Companies competing in this category find it necessary to introduce innovative ways to compete day to day in order to remain in business, in respect …
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…ENDS- 4 -
PRICING AND KSF- 6 -
COMPETITORS REVIEW - SONY ERICSSON- 8 -
COMPETITORS REVIEW - MOTOROLA- 9 -
NOKIA'S TARGET MARKET- 11 -
SWOT ANALYSIS - NOKIA-12 -
OPPORTUNITY #1 - NOKIA- 22 -
OPPORTUNITY #2 - NOKIA- 24 -
OPPORTUNITY #3 - NOKIA- 26 -
MARKETING PLAN - CORE STRATEGY 1- 28 -
MARKETING PLAN - CORE STRATEGY 2- 31 -
MARKETING PLAN - CORE STRATEGY 3- 35 -
APPENDIX A - SONY ERICCSON- 43 -
APPENDIX A - MOTOROLA- 46 -
BIBLIOGRAPHY- 51 -
CHART????- 43 -
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