Analysis of an E-business
Table Of Contents
EXECUTIVE SUMMARY ABOUT COMPANY<Tab/>1
MARKETING & WEB PRESENCE<Tab/>6
SWOT ANALYSIS<Tab/>14
TECHNOLOGY<Tab/>18
INTERNATIONAL, LEGAL, & ETHICAL ISSUES<Tab/>25
CONCLUSION<Tab/>31
EXECUTIVE SUMMARY
This project investigates the web based business of a well known Canadian based retailer, Futureshop.com. The main objective of the …
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…international potential customers.
-<Tab/>Have more languages on the site to meet these demands.
-<Tab/>Incorporate interactive messaging system to have a more effective eCRM
-<Tab/>Allow segmentation by customer type to more effectively meet customer demand when visiting the site.
-<Tab/>Give student discounts to motivate students to be better equipped and buy more.
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