Analysis of Corona's marketing campaign and how it varies from one media to another. Writen for University of Phoenix MKT 421.
Date Submitted: 09/09/2006 23:51:04
Category: / Business & Economy / Marketing and Advertising
Length: 3 pages (718 words)
Category: / Business & Economy / Marketing and Advertising
Length: 3 pages (718 words)
Week Four Individual Assignment: Promotional Mix
Company: Corona
Product: Corona Extra
Methods analyzed: Print, Television, Internet
·<Tab/>Print ad:
o<Tab/>Magazine ad showing two bottles of Corona sitting on a tropical beach. One bottle is full, and has the tag line, "high tide," while the other is empty and has the tag line, "low tide."
o<Tab/>Promotional message …
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…Tab/><Tab/><Tab/><Tab/><Tab/><Tab/><Tab/><Tab/>Overall, Corona's marketing campaign flows very well from one medium to the next; the theme and message are always the same: get out of the ordinary, harried everyday life, to a tropical beach that's relaxed and inviting.
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