Analysis of Chunlan multinational operation
Multinational operation is a complicated project. It involves the combination of global strategy, financial control, international marketing, HR internationalization and characteristic company culture, etc. Chunlan did some beneficial trials in the multinational operation and has gained good results. Its experience and trials is worth studying.
1>. Global operation concept is the important guarantee for Chunlan success. Global operation concept is to execute strategic thinking from the global perspective, to view the development and movement of …
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…becomes merely cheap production base for other brand products. It is because of taking control that enables Chunlan to be active in cooperation and realize its strategic goal.
From analysis of Chunlan's multinational operation, it is not difficult to find that Chunlan has its unique management style. Especially, Chunlan's strategy of internationalization, technical innovation and localization of overseas resources has paved good foundation for its multinational operation. This is enlightening for other Chinese companies' globalization.
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