Analysis and Reaction regarding the Enron Case
Date Submitted: 03/04/2004 19:45:31
Category: / Business & Economy / Accounting
Length: 5 pages (1426 words)
Category: / Business & Economy / Accounting
Length: 5 pages (1426 words)
I.<Tab/>Introduction
Enron Corp. was one of the world's largest energy, commodities and services companies before its Chapter 11 bankruptcy filing, it marketed electricity and natural gas, delivered energy and other physical commodities, and provided financial and risk management services to customers worldwide. Based in Houston, Texas, Enron was formed in July 1985 by the merger of Houston Natural Gas and InterNorth of Omaha. Kenneth Lay became Enron's CEO in February 1986. In 1989, …
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…Tab/>"To be the world's leading company"- is this sufficient enough to be a corporate vision and identity. It may be, but how they tried to achieve that it's a lot of mess and they end up contradicting what they want to achieve. Starting from a bad strategic management to the cheating they had done, the biggest losers are the little people. Clever the people at Enron may be, wise they weren't.
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