An investigation into strategic marketing models and processes using British Airways' Concorde.
Date Submitted: 07/18/2004 01:55:52
Category: / Business & Economy / Marketing and Advertising
Length: 18 pages (4859 words)
Category: / Business & Economy / Marketing and Advertising
Length: 18 pages (4859 words)
An investigation into strategic marketing models and processes using British Airways' Concorde.
Author: Neil Cogdell
Report: Marketing assignment
Module: Marketing Management
Module Tutor: Reshad Ghoorun
Course: Diploma in Management Studies
Awarding Bodies: Thurrock and Basildon College
Anglia Polytechnic University
Date 13th January 2004
Contents Page
1.0<Tab/>Introduction<Tab/>2
1.1<Tab/>Information used for Concorde marketing strategy<Tab/>2
2.0<Tab/&…
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…and an honest assessment of the risks.
(Tutor 2U 30/12/2003)
Time Is Money!
How much is 4 hours of your time worth to your business, your job and you?
Urgent Meeting in New York?
Arrive in 8 hours on any other aircraft
Arrive in 4 hours on Concorde
Use technology?
But Net meeting allows for misinterpretation
Being there wont! Being there works!
Concorde
"Whilst Concorde flies, the sun will never set on part of Britain" © 2004 NC
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