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An Introduction To Marketing In Leisure The aim of this assignment is to understand the terms 'marketing' and 'selling' and their role within a large organisations, to find the difference between product and customer orientated approaches and to define the differences and similarities between products and services. Definitions of marketing and selling Marketing;- The Chartered Institute of Marketing (CIM) provides the first definition: ·<Tab/>The management process …

…their product and marketing strategies accordingly. Market-orientated firms tend to be more successful than firms that concentrate on products and processes, because they produce what the market wants. For example, the Sony Corporation continually adapts its products and products range to meet consumer requirements. Because the investment needed to develop and launch products such as the Walkman and mini-disc onto international markets is so huge, Sony must be sure that their marketing is very effective.