An Analysis of Segmentation of The "Grey Market" And Marketing Strategy For Dealing With "Grey Market" As A Travel Company
Date Submitted: 12/28/2004 12:30:23
Category: / Business & Economy / Marketing and Advertising
Length: 8 pages (2252 words)
Category: / Business & Economy / Marketing and Advertising
Length: 8 pages (2252 words)
List of Contents
Introduction
1.0<Tab/>Brief Description of Profile For Healthy Hermits, Ailing Outgoers, Healthy Indulgers, Frail Recluses
1.1 Healthy Hermits
1.2 Ailing Outgoers
1.3 Healthy Indulgers
1.4 Frail Recluses
2.0<Tab/>Take A Role For Marketing Manager For A Travel Company
2.1 Identify Target Market
2.2 Marketing Mix
2.3 Position of Service Offering
Bibliography
Introduction
1.0<Tab/>Brief Description of Profile For Healthy Hermits, Ailing Outgoers, Healthy Indulgers, Frail Recluses
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…of youth: what's wrong with the older market? Marketing Intelligence & Planning 17/5[1999] 222-230, MCB University Press, by Marylyn Carrigan & Isabelle Szmigin
2. Segementing the grey market: the case for fifty-plus "lifegroups", Journal of Marketing Practice: Applied Marketing Science, Vol4 No.2, 1998, pp43-56, MCB University Press, by Marylyn Carrigan
3. Gerontographics Life-Stage Segmentation for Marketing Strategy Development, Quorum Books, Book Code: Q062, ISBN: 1-56720-062-1, 192 pages, Quorum Books, Publication Date: 8/23/1996
by George P. Moschis
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