Amzing Essay of How Human Sexuality is used in Marketing
Date Submitted: 12/09/2000 11:50:55
Sex in Advertising
The use of sex in advertising has become a major selling
method in the society we live in today. It began sixty years ago
when a beautiful young woman introduced the first windproof lighter
and a new wave of advertising emerged - The Pinup Girl. She
advertised everything from lighters to laundry soap. She even
recruited for the U.S. armed forces (Parade Magazine; pg 6).
Sexuality in advertising is now a major
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automobiles, hotels, refrigerators,
chewing gum and everything which in the opinion of the business
man would represent the vital interest of people. Advertisements
have never been granted the unqualified rights of free speech held
by books, articles or news programs. The indecency of American
and world wide advertising has become indescribable. Sex in
advertising will always be an issue of ethical concern as long as
peoples view remain diverse and companies profit from those
diversities.
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