Amazon.com Marketing
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…can easily and quickly make a purchase. For a standard store that advertises with television or mailers, they have to create a desire sufficient to get someone to leave their home and go to the store. Amazon.com can hit people with impulse-buy marketing tactics because the product is only a click away.
References
McCarthy, E. Jerome & /Perreault, William D. (1999). Basic Marketing: A Global-Managerial Approach. Boston: Irwin/McGraw-Hill.
Amazon.com. (2001). About Amazon.com [online]. Available:
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