Airline industry.
Date Submitted: 02/17/2004 16:26:22
Category: / Business & Economy / Marketing and Advertising
Length: 7 pages (1902 words)
Category: / Business & Economy / Marketing and Advertising
Length: 7 pages (1902 words)
A. General discussion of the industry
Airline industry is a very valuable industry and is used throughout the world as an easier way of transportation. The airline industry is classified by the government and is based on the amount of revenue that is generated from operations. This type of industry is categorized in 4 different sections: major, regional, national, and cargo carriers. All of these categories have ways of displaying and executing services to interested consumers. …
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…And only with great effort, airline industry will be able to reach success in this world of transportation.
Bibliography
-French, T, 1997, Global trends in airline alliances, Travel and Tourism Analyst
-Kotler, Brown, Adam, and Amstrong, 2001, Marketing 5th Edition, Pearson Education Australia, Frenchs Forest
-Seristo, H. and Vepsalainen, A, 1997, Airline cost drivers: cost implications of fleet, routes, and personnel policies, Journal of Air Transport Management
-Business Week, 2000
-Forbes, 2001
-http://www.dhl.com
-http://www.singaporeair.com
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