Advertising in Schools
Date Submitted: 06/16/2003 03:46:23
Category: / Business & Economy / Marketing and Advertising
Length: 5 pages (1292 words)
Category: / Business & Economy / Marketing and Advertising
Length: 5 pages (1292 words)
Melissa Green
Advertising in Schools
Although this semester our class has discussed the different types of advertising in the marketplace, one technique that was not discussed is that of advertising in schools. This idea is a growing technique that if conducted the right way, could perhaps benefit not only corporate organizations, but also schools and students. However, there are many critics, along with parents that feel advertising in schools is a horrible idea and could …
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…with big time corporations.
In-school Advertising
Grace Farrell
Promotional Strategy
Dr. Peyton
12/02/02
Bibliography
Chaika, Gloria. Education World. 1998 Education World.
Consumers Union Education Services(CUES). 1990. Selling America's Kids: Commercial Pressures on Kids of the 90's.
Yonkers, N.Y.
Karpatkin, Rhoda, H. and Anita Holmes. 1995. Making schools ad-free zones. Educational Leadership 53(Sep, 1):72-76.
McNeal, James U. 1990. Kids as customers. New York: Lexington Books.
McNeal, James U. "Planning Priorities for Marketing to Children". The Journal of Business Strategy. 1991.
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