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Mark Edmundson wrote the article "On The Uses of a Liberal Education" in Harper's magazine to make aware to the readers of the magazine that more and more universities are marketing themselves to prospective students in an attempt to outdo each other. This just proves that consumerism is very much present in today's world and is here to stay. No matter what kind of business or lack there of, there will always be this marketing …

…way up the ladder of success. He also writes that if we don't want colleges to be viewed as "retirement spreads for the young" and "northern outposts of Club Med," then we need to get rid of the social activities such as sports teams and Greek life. According to Edmundson that would somewhat help the controversies that universities are facing, but that means they would have to lower tuition costs, thus settling for sub-standard students.