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Advertising is a way in which companies promote their products to boost sales and make profits. It is also 'mass communication', and the advertiser pays for it in order to convince a certain segment of the public to adopt ideas or take actions of benefit to the advertiser. I am going to examine some of the ways in which these purposes are achieved. The origins of advertising lie thousands of years in the past. One …

…it is most effective and being careful not to place it where it may do harm eg. not for children's viewing. Segmentation variables can be demographic, geographic, psychographic or geodemographic. On the whole I think I have learnt that advertising is a very expensive business which has been around long before people can imagine which will go on to be successful until people know what they want and what they are being made to buy.