Advertising Stratagies (Research Paper / Persuasive Speech)
Date Submitted: 05/28/2004 05:19:11
Category: / Business & Economy / Marketing and Advertising
Length: 5 pages (1461 words)
Category: / Business & Economy / Marketing and Advertising
Length: 5 pages (1461 words)
I would like to discuss two advertising strategies that I think influence me the most. <Tab/>
1) Testimonial endorsement:
<Tab/>I believe this is probably one of the most successful advertising strategies. It is for me anyway. Lets take for example the Pepsi commercials that star Britney Spears. We watch her dance around and show off her figure while she is enjoying a nice cold Pepsi. It just …
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…of motivation. For instance, when we see, the Olympic champion, Marion Jones on television we do not see anorexia there. We see a healthy beautiful young woman. So in a way it depends on what type of woman you are because if you are a lazy person who does not want to exert himself or herself then throwing up might be the easiest thing for them. It all depends on your whole attitude about life.
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