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Advertising Critique A Kellogg print advertisement for its new "Krave" snack bar was chosen for this assignment. The print ad appeared in the Men's Health Magazine, October edition. I choose this print ad because it grabbed my immediate attention while I was intensely reading the magazine. The appeal and effectiveness of this print advertisement will be discussed in terms of the marketing communication techniques and concepts (intended target, message structure, ad appeal, ad execution elements, …

…of this ad is to project a healthy, tasty and a mystique image of the product. This ad has achieved this goal not only by being able to create the image but also possibly creating higher recall rates. As analyzed above the appeal and the execution seems to be consistent in the message and overall presentation. The only suggestion for future improvements is, if possible include a larger picture of the product in the background.