Acer Case Analysis
Date Submitted: 09/10/2006 00:38:34
Category: / Business & Economy / Companies
Length: 3 pages (835 words)
Category: / Business & Economy / Companies
Length: 3 pages (835 words)
Acer Case Analysis
Acer is a computer company with strong International sales and has seen tremendous growth over the past 20 years. They operate in more than 38 countries, and each business unit is operated as a decentralized strategic business unit. Acer's Canadian business had in the past served as an intermediation between Acer America to deliver products to Canadian distributors, but in 1996 Anthony Lin was chosen as general manager of Acer's operation in Canada, and his …
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…result areas for Acer in Canada is to assemble the computers, "to order" and find a way to directly sell to consumers for home use, and control inventory as well, also Lin needs to add mass merchandising and department stores as a channel for sales as Acer did in Hong Kong because of the increasing mass merchandisers. With these strategies in mind Acer Canada can become a self-sufficient entity, and become a publicly traded firm.
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