A breif description of current marketing trends.
Date Submitted: 11/28/2004 20:23:10
Category: / Business & Economy / Marketing and Advertising
Length: 6 pages (1560 words)
Category: / Business & Economy / Marketing and Advertising
Length: 6 pages (1560 words)
Current Trends of Marketing
By: Rachel Jones
In my research, I have found that marketing trends has not changed much over the years in certain aspects; it has just heightened or become more influential; organizations' must do research in order to market successfully. The market mix focuses on the four P's- Product- is anything offered for attention, acquisition, use, or consumption that might satisfy a want or need, such as goods and services. Price- is …
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…come jobless. Calling AT&T, and getting an American on the phone from next door is a thing of the past, you are bound to be talking to someone in Japan, Spain, or New Zealand.
Bibliography
Principles of Marketing, Kotler and Armstrong 10th ed
Jon Steel, Truth, Lies, and Advertising. John Wiley & Sons, Inc, 1998
Baltimore Sun Newspaper
Parade Magazine
The Journal of Advertising
New Work Habits for a radically changing world, Price Pritchett
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