A basic marketing strategy and marketing mix
Date Submitted: 03/16/2002 05:52:05
Netgear designs mechanically advanced networking products that address the specific needs of small and medium business and home users. Netgear's MP101 Wireless Digital Music Player features an antenna to enable a wireless connection to the home computer and then connects to the audio input jacks of any stereo system at the other end. It organizes a digital library of MP3 and Windows Media music by using the customers' accessible files for artist, album, and song
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Music Player is just a sample of what the company offers. However, when someone logs onto the Netgear website or visits a retail store to look at the product they are opened up to a whole new world of equipment. Looking over the products can cause them to think about future gifts for themselves or someone else. Overall the promotion and advertising will result in a greater profit and advancement for the organization and economy.
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