Case Analysis: Compoint Australia
Date Submitted: 09/10/2006 01:46:44
Category: / Business & Economy / Marketing and Advertising
Length: 8 pages (2091 words)
Category: / Business & Economy / Marketing and Advertising
Length: 8 pages (2091 words)
Introduction
Compoint Australia was a market player in the computer peripherals devices industry. Who had acquired a small but significant 3 percent share of the Australia market for pointing devices for computers, which include the mouse, cursor keys, light pens, and touch screen. By far the dominant competitor was Microsoft, which was the clear leader in terms of industry standards and the dollar share of the retail market. Logitech and KYE(Genius) also were much larger …
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…oriented. In this case, Compoint Australia was very possible to expand the market share successfully in the near future.
References
1.<Tab/>McColl-Kennedy 2001 Marketing: a strategic approach Nelso Thomson Learning 2000
2.<Tab/>Nicholas Samuel 2002 Marketing Made Easy Jinan University Press 2003
3.<Tab/>Philip Kotler 2000 Marketing Management(10th ed) Prentice Hall 2000
4.<Tab/>Tomi T. 2004 3G Marketing: Communities and strategic partnerships west publishing:C2004
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