Essay Database

0.1) Executive Summary -------------- 3-4 0.2) Introduction ------------------------------------------------------------------------ 4-5 0.3) The definitions of viral marketing------------------------------------------- 7-8 3.1) The growing trend of viral marketing------------------------------------ 9-10 3.2) How does it work?------------------------------------------------------------- 10 3.3) How can marketers run a campaign with it and use it? -----------11 3.3.1) Add "Send to a Friend" links on your website------------------------11 3.3.2) Write articles------------------------------------------------------------------11 3.3.3) Start an affiliate program---------------------------------------------------11 3.3.4) Launch a press release-----------------------------------------------------11 3.3.5) Create printer friendly pages----------------------------------------------11 3.3.6) Post messages----------------------------------------------------------------11 3.3.7) Promotional Material---------------------------------------------------------11 3.3.8) Email signatures--------------------------------------------------------------11 3.3.9) Launch a Newsletter---------------------------------------------------------11 3.3.10) Refined Client/Customer Service---------------------------------------12 3.3.11) Banner Exchange-----------------------------------------------------------12 3.4) …

…Demystifying Viral Marketing by Dr. Ralph F. Wilson, e-Business Consultant Available at http://wilsoninternet.com/ebooks/ Last updated August 8, 2000 (<www.gobidnow.us/Freebie/ViralMkt_RWilson.pdf>) Adam Jackson October 3, 2000 from The Viral Component in Online Creative <www.clickz.com/ad/online_ad/article.php/830021> viewed on 11 Oct 2003. "Forthcoming 2000 Digital Marketing" by Jerry Wind and Vijay Mahajan, editors (<http://cci.bus.utexas.edu/research/white/dig-mkt.htm>) viewed on 11Oct 2003.